Snoop Dogg and Master P sue Walmart for allegedly hurting their cereal sales

Snoop Dogg and Master P have filed a lawsuit against Walmart and Post Foods, alleging they prevented their Snoop cereal from “reaching consumers.”

In a complaint obtained by Page Six, the rappers, who started Broads Foods in 2022 to create opportunities for minority-owned food products, claim that Post Foods — which sells several cereal brands like Pebbles, Raisin Bran and Honeycomb Is home – agreed to help them. Get the cereal on the retail floor after initially offering to buy their cereal brand directly.

Snoop – born Calvin Broadus Jr. – and Master P – whose real name is Percy Miller – claim in the lawsuit that when their cereal launched at Walmart in July 2023, it became an “instant success.”

However, soon after, customers complained that they were unable to locate their brands in stores.

“Many Walmart stores showed online and in the Walmart employee’s in-store application that Snoop cereal was sold out or out of stock. “However, upon further investigation by store employees, each of these stores had multiple boxes of Snoop cereal in the stockroom that were coded not to be placed on store shelves,” the complaint reads.

“Unlike other post-branded boxes of cereal around, these Snoop cereal boxes were in the stockroom for months without being made available to customers.”

The rappers claim in their lawsuit that Post Foods worked with Walmart “to ensure that no box of Snoop cereal ever appeared on store shelves.”

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The companies’ alleged actions resulted in losses, reducing the profits Snoop and Master P’s company would receive from the settlement.

The complaint argues that Snoop cereal “should have been placed on Walmart’s shelves right next to dozens of other Post branded cereals” and that the company “did not agree with his goals and dreams and did not want to treat Snoop cereal equally.” “It has its own brands.”

A Walmart spokesperson told Page Six in a statement Thursday that the company “values ​​our relationships with our suppliers, and we have a strong history of supporting entrepreneurs.

“Many factors influence the sales of any product, including consumer demand, weather and price, to name a few. After receiving the complaint, we will give appropriate response in the court.

Meanwhile, Post Consumer Brands told us in a statement: “Post Consumer Brands was excited to partner with Broadus Foods and we made a substantial investment in the business.

“We were equally disappointed that consumer demand did not meet expectations.”

Broadus Foods is seeking damages in excess of $50,000 and is requesting a jury trial.