Taylor Swift’s appearance at the Super Bowl inspires Las Vegas nightlife industry to expand entertainment offerings

Taylor Swift’s decision to travel to Las Vegas for the Super Bowl to support her boyfriend Travis Kelce has changed the nightlife experience for fans.

Fox News Digital confirmed that Swift plans to be in Las Vegas for the big game between the Kansas City Chiefs and San Francisco 49ers on February 11.

The “Midnights” singer is also planning how she’ll spend her time in Nevada, the source said.

Swift is viewed as one of the biggest stars in the world at the moment due to the success of her record-breaking Eraz Tour and her latest music.

“That’s the case right now by a wide margin,” Steve Hill, CEO of the Las Vegas Convention Visitors Authority, told Fox Business. “And he’s not just No. 1. [It’s] Like, ‘Where’s number 2?’

“So, whenever she – wherever – she definitely brings the spotlight to the NFL and now to the Super Bowl in Las Vegas, that spotlight changes tremendously.”

Las Vegas is preparing for an influx of Swifties who may travel to the city to join in the fun.

Hill explained, “If you look at virtually every property in one way, shape, or form, they’re connecting to the Taylor Swift thing.” “That could be a T-shirt or his favorite wine that they’re serving or a menu with food at a restaurant [is] Then based on the theme.

He added, “She has… a lot of numbers that she’s known for.” “So, people are connecting with those numbers. All those kinds of hooks… you can find them all over the city right now. And as the weeks go by here people are getting more and more creative.”

The Four Seasons Hotel in Las Vegas added a Taylor Swift-themed cocktail to its Super Bowl lineup.

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Customers can choose to represent their favorite teams with the San Francisco Gold Rush Martini and the Kansas City Horsefeathers or support their favorite artist with the Lavender Haze, a nod to a song from Swift’s “Midnights” album. Is.

Las Vegas visitors can also participate in Taylor Swift-themed bets, including a prop bet from Station Casinos’ STN Sports team: Will Travis Kelce score more in the championship game than his pop star girlfriend has a total of 10 platinum albums Will you get more reception?

Hotels are also joining in on the Taylor Swift mania. Silverton Casino Lodge is offering the “87/89 Big Game Package”.

The deal includes a “Go Taylor Swift’s Boyfriend” T-shirt and 13 red roses in honor of Swift’s favorite number.

Fans also got to see some of the pop star’s alleged favorite drinks — a caramel non-fat latte from Starbucks and a bottle of white wine.

The Super Bowl is already bringing more people than usual to Vegas for a February weekend, but Swift draws a different crowd.

“You also have Taylor Swift coming in, kind of a lift,” Hill explained. “Which is a very difficult thing to do. This is a remarkable incident. But it is a phenomenon, and it energizes a broad group of people.

“Sports in general has done this for Vegas, where we’ve been able to engage a group of people who might not have had any interest in Vegas, but because their team is playing here, it’s like, ‘Yeah. Let’s try Vegas.’ It opened up an audience for us. [Taylor has] Did this in multiples for the NFL.

Hill pointed to Swift’s time in Las Vegas for her Erasure Tour as an example of what she could bring to the city.

According to StubHub, the musician sold out two of his shows at Allegiant Stadium in March, making his concert the best-selling event of the year in Vegas.

This was followed by the Las Vegas Grand Prix F1 event and U2’s Achtung Babe residency at the Sphere.

“There isn’t one out there right now,” Hill said. “And the tide in the NFL and the tide of Vegas, [Taylor] Just raises the profile – to be honest, makes it more fun too. That makes it really memorable.”